Privacy Policy — what we collect, and why
You’re trusting us with your money questions — the least we owe you is a straight answer on what happens to your data. This page tells you exactly what we collect, why, how long we keep it, and how to make us delete it.
Introduction
Welcome to Money Moves With Her (moneymoveswithher.com) — a personal finance education platform built for Indian women. This policy explains what personal data we collect when you read our articles, use our calculators, take our quizzes, or subscribe to our newsletter, and what rights you have over that data.
We are a small, independent educational site — not a bank, broker, or registered investment advisor. This policy is written to comply with India’s Digital Personal Data Protection Act, 2023 (DPDP Act), and reflects how we actually operate, not boilerplate.
What we collect
We keep collection to what we genuinely need to run the site and improve the content:
| Category | What it includes | When |
|---|---|---|
| Newsletter data | Email address, and your quiz result if you request it by email | Only when you voluntarily subscribe or request a result |
| Contact form data | Name, email, and your message | When you submit the contact form |
How we use your data
- To send the newsletter and, if requested, your quiz results and next-step recommendations.
- To understand our content’s performance — which articles help, where readers drop off, what to write next.
- To respond to you when you reach out through the contact form.
- To keep the site secure — detecting spam, abuse, or unusual traffic patterns.
We do not sell your data. We do not use your quiz answers or calculator inputs to build an advertising profile of you.
Your consent & our legal basis
Under the DPDP Act, we collect and process your data on the basis of your clear, affirmative consent — given when you type your email into a subscribe box, submit the contact form, or accept cookies. Where we rely on “legitimate use” (such as basic security logging), it is limited to what’s necessary to keep the site running safely, and never extends to marketing without your separate consent.
You can withdraw consent at any time — see Your rights below.
How long we keep it
- Newsletter emails — kept until you unsubscribe or request deletion.
- Contact form submissions — kept for up to 12 months for reference, then deleted.
- Analytics data — retained per Google Analytics’ default retention window, in aggregated/anonymized form.
- Quiz & calculator inputs — not stored server-side; they exist only in your browser session unless you explicitly choose to email yourself a result.
Your rights
Under the DPDP Act, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or outdated data.
- Withdraw consent and unsubscribe at any time — every newsletter email has an unsubscribe link, or you can email us directly.
- Request erasure of your data, where we’re not legally required to keep it.
- Nominate another individual to exercise these rights on your behalf, in the event of your death or incapacity, as provided under the DPDP Act.
To exercise any of these, email us — see Contact us. We’ll respond within 30 days.
Children’s privacy
Money Moves With Her is built for adult women managing their own finances. Our content and tools are not directed at, and we do not knowingly collect data from, anyone under the age of 18. If you believe a minor has submitted personal data to us, contact us and we’ll delete it promptly.
Security
We use industry-standard measures including HTTPS encryption across the site and access controls on our hosting and email systems to protect the data we hold.
Changes to this policy
We may update this policy as the site, our tools, or Indian data-protection law evolve. The “Last updated” date at the top will always reflect the latest version. For material changes — such as starting to share data with a new type of third party — we’ll flag it clearly on the site, not just in this document.
Contact us
Questions about this policy, or want to exercise any of your rights above? We’re a small team and read every email ourselves.
Reach us directly
Email: contact@moneymoveswithher.com
Or use the contact form and mention “Privacy” in your message.